Rugby World Cup 2019

Working with an awesome team, we set out to use the 2019 Rugby World Cup to introduce fans to a more philosophical side of the game.

The idents connect the power and strategy of rugby to Japanese concepts such as Wa (harmony comes before the self), Nintai (with perseverance we can endure the unbearable) and Danshari (the Marie Kondo-esque notion that there is art in decluttering), in order to give viewers a different perspective on the sport.