Youth Can Do It

Client

The Prince's Trust

As one of our first campaigns, we helped develop the Youth Can Do It platform and created print, social and digital assets for the campaign.

The campaign was launched with a 60" TV spot, directed by Oscar-winning director Andrea Arnold and created by Angus Vine, Toby Brewer and Danny Hunt.

We worked with award-winning photographer Adam Hinton to create empowering print, championing some of the characters from the film. And, alongside the design department, developed a new font for the brand to carry their new messaging.

On social, we created a movement with ambassadors Tom Hardy and Dynamo. And #YouthCanDoIt reached over 9.3m Twitter accounts. With positive press coverage, including in The Metro and The Daily Mirror, we reached an additional 5,500,986 people.

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Prince's Trust - Youth can do it
Prince's Trust - Youth can do it

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Prince's Trust - Youth can do it
Prince's Trust - Youth can do it

press to zoom
Prince's Trust - Youth can do it
Prince's Trust - Youth can do it

press to zoom
Prince's Trust - Youth can do it
Prince's Trust - Youth can do it

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Awards

Cannes Lions - Bronze - Film Craft

British Arrows - Gold - Craft Writing
British Arrows - Shortlist - Charity & Public Service
British Arrows - Shortlist - Best Original Composition
British Arrows - Shortlist - Craft Directing
British Arrows - Shortlist - Craft Casting

Creative Circle - Gold - Best Casting
Creative Circle - Bronze - Best Editing

Credits

Executive Creative Director - Yan Elliott

Creative Director - Danny Hunt

TV Creatives - Angus Vine, Toby Brewer

Print Creatives - Jon Coates, Josh Welton

Head of Design - Marc Donaldson

Design - Richard Forder

Photography - Adam Hinton

Retouching - Charlie Townsend, Rob Swainson