That's a Plus
Plusnet had long been associated with a certain middle of the road, average Joe. And although effective for a long time, it was time for the brand to find a way to modernise and invigorate itself.
So, we got rid of the mascot, and focused in tightly on the simple, straightforward pluses that a value provider like Plusnet can provide. And summed them all up neatly with a big new line, That's a plus.
Apparently we saved the business.
ECD: Vix Jagger
Creatives: Jon Coates, Louis Friedlander
Social Animation: Jon Noorlander
TVC Animation: DBLG