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That's a Plus



Plusnet had long been associated with a certain middle of the road, average Joe. And although effective for a long time, it was time for the brand to find a way to modernise and invigorate itself.

So, we got rid of the mascot, and focused in tightly on the simple, straightforward pluses that a value provider like Plusnet can provide. And summed them all up neatly with a big new line, That's a plus. 


Apparently we saved the business.


ECD: Vix Jagger

Creatives: Jon Coates, Louis Friedlander

Social Animation: Jon Noorlander

TVC Animation: DBLG

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