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Big on



Since we won the Lidl business in 2019, I've been involved in various campaigns, bits and pieces of thinking and a fair few ads.

We helped launch the original Big on campaign. Then proceeded to tackle Big on Summer, Big on babies, Big on Christmas and Big on Spring. We introduced a new saxy feeling for Lidl Plus and even gave away a boat load of free croissants (along with a few new Lidl Plus sign ups). 

The ads (some of them)

Lidl Big on - Summer

Lidl Plus - That Saxy Feeling

Lidl Spring - Early & Late

Lidl - Big on Babies


ECD: Nik Studzinski

CD: Luke Ramm, Joe Holt

Creatives: Jon Coates, Josh Welton

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