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Big on



Since Karmarama won the Lidl business in 2019, we've been involved in various campaigns, bits and pieces of thinking and a fair few ads.

We helped launch the original Big on campaign. Then proceeded to tackle Big on Summer, Big on babies, Big on Christmas and Big on Spring. Oh, and we introduced a new saxy feeling for Lidl Plus.

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The ads (some of them)

Lidl Big on - Summer

Lidl Plus - That Saxy Feeling

Lidl Spring - Early & Late

Lidl - Big on Babies


ECD: Nik Studzinski

CD: Luke Ramm, Joe Holt

Creatives: Jon Coates, Josh Welton

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