Big on a Christmas you can believe in
Following the launch of Lidl's Big on brand platform in 2019, we were tasked with working out what the brand should be Big on around Christmas.
With Lidl giving people the chance to buy some pretty outrageous stuff, at stupidly low prices, it gave us the chance to position Lidl as the brand that believed, above all, in the true magic of Christmas - the food.
And so Big on a Christmas you can believe in was born. A 60" film celebrating all the best bits of Christmas. And, a strategic backbone for Lidl at Christmas that lasts to this day.
David reviews 4*
ECD: Nik Studzinski
CD: Luke Ramm, Joe Holt
Creatives: Jon Coates, Josh Welton
Director: Vince Squibb