Britain's Biggest Matchmaker

AutoTrader wanted a big campaign platform to match their big online car trading platform. So, we looked to the heart of what they do, and realised that really, when all is said and done, they're a Matchmaker. Britain's Biggest Matchmaker to be exact.

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Matching more people and cars than anyone else.

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And so, AutoTrader's "most significant marketing campaign" (their words) was born.